Perugina – Tablò

Artefice defined positioning and created the naming and branding for the new product Tablò, which features and simplicity and innovation: a chocolate bar to convey all mainstream values ​​of the Perugina chocolate. The originality of the product is poured in the center of the squares of chocolate, which enhances the sensory experience through oxygenation cocoa. The visual identity and name “Tablò” strongly convey all the delight and novelty of the product in both formats. The product is placed in the center of the communication, in a realistic way.

A fita atua como elemento distintivo do sistema, além de individuar a tipologia do produto com cores. Foram também criados os materiais para PDV.

Il nastro agisce come elemento distintivo del sistema prodotto, oltre ad individuare con il colore, la sua tipologia. Sono stati creati anche i materiali PDV.

The ribbon acts as a distinctive feature and individualized the type of product with color. Were also created POS materials.