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Quanto da essência de uma marca realmente é percebido pelas pessoas?
A resposta para isso é o que guia nosso trabalho. Por meio de planos estratégicos e muita criatividade, evoluímos a importância de cada detalhe
da história de uma marca para que ela consiga criar vínculos fortes com
os consumidores e provoque neles uma vontade incessante de participar.
Acreditamos que toda história é importante
e merece ser contada, por isso, encontramos
na multidisciplinariedade do design e na beleza da
arte as bases para contar as histórias de marcas
de um jeito inteligente e único.
Damos significância ao que precisa de nome,
pluralizamos o que é singular, trocamos
o imperativo pelo convite, desmistificamos o design
e assim aplicamos o Brand Language Design®.
Acreditamos que toda história é importante
e merece ser contada, por isso, encontramos
na multidisciplinariedade do design e na beleza da
arte as bases para contar as histórias de marcas
de um jeito inteligente e único.
Damos significância ao que precisa de nome,
pluralizamos o que é singular, trocamos
o imperativo pelo convite, desmistificamos o design
e assim aplicamos o Brand Language Design®.
1
Análise
Estudamos o ambiente em que a marca está presente, ou pretende se inserir, e identificamos potenciais e oportunidades para sua construção e fortalecimento no mercado. Esta etapa inicial do relacionamento entre agência e marca é a base fundamental de todo o processo criativo do Brand Language Design®.
2
Estratégia
A partir do Brand Language Design® aplicamos ao planejamento estratégico uma visão multidisciplinar e multicultural. Trabalhamos os valores humanos da marca, atentos à evolução no comportamento do consumidor, e desenvolvemos ideias que possam gerar resultados concretos.
3
Criatividade
Com os resultados obtidos na análise e no planejamento estratégico do Brand Language Design®, utilizamos o design contemporâneo como ferramenta criativa para a construção de estórias, apresentando a essência da marca através de linguagens gráficas inovadoras.
4
Finalização
Para que o processo de comunicação da marca se concretize ganhando espaços e interagindo com o consumidor, gerimos a execução das ideias e produtos criados com muito cuidado. Fazemos isso integrando todas as áreas envolvidas no processo do Brand Language Design®.
+55 41 3039 3344 - labis@labisdesign.com