Desfiacoco – New Brand Identity

Whoever believes in design can not refrain from looking at himself and rethink. Desfiacoco then decided it was time to redesign its entire visual identity to communicate its essential characteristics and to express its position more effectively. A dynamic logo, designed to adapt to all situations and phases of the brand was created. Its essence was represented by small icons, united, form the set of ideas that come out from the “head” of the logo. The naming is also better represented: “Desfiacoco” refers to the use of natural and environmentally friendly raw materials, but there is a built-in metaphor in the name.

Check out the website: http://desfiacoco.com

“Desfiar o coco” é usado aqui com o sentido de explorar as ideias que estão na cabeça, uma a uma, num processo que começa na concepção do conceito, passa pelo planejamento e desenvolvimento, e vai até o produto final.

"Sfilacciare la noce di cocco" che qui é usato nel senso di esplorare le idee che sono nella testa, una per una, in un processo che ha inizio nel concepimento del il design, e va attraverso la progettazione e lo sviluppo, e si conclude nella produzione del prodotto finale.

"Shred the coconut" is used here in the sense of exploring the ideas that are in the head, one by one, a process that begins in the design concept, through the planning and development, and goes up to the final product.