FourSales

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FourSales specializes in recruiting, selecting and assessing professionals in the areas of marketing and sales. The brand chose a target to act – and nailed it.

The nicely cut out niche does not take away from the business. With operations on 5 continents, FourSales offers everything that companies need to develop the human capital of their commercial areas: 1. Recruitment & amp; Selection | 2. Assessment | 3. Development | 4. Data Consulting.

How to create a global brand positioning strategy aligning services, communication and market perception?

Immersion

We went beyond the briefing and created an immersion workshop. For a whole day, Labis creatives and the FourSales team immersed themselves in the customer’s reality and had insights for the rebranding.

The project delivered a new positioning, archetype, verbal identity, slogan, manifesto and visual identity – including concept, logo, typography, colors, images, graphic elements and launch campaign.

Experts give results. This is the premise of the brand, defined in our immersion. Foursales believes that specializing is the way to extract the maximum potential from people, teams, companies and society.

The Sage archetype helped us create the Verbal Identity Guide and the brand manifesto, defining its language and tone of voice guidelines for consistent communication.

Experience, solidity and efficiency are the words that guided the visual identity. The classic and sans serif typography left the mark light and, at the same time, solid.

The telescope element represents expert, focused vision. In addition, we play with the field of view of the lens, played in different ways in the materials, creating an authentic and attractive communication.