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We transform idea into concept, product and communication in five days.
A leader, a team with the necessary skills and a mission: to launch an alcoholic drink hitherto unknown in the Brazilian market, made with honey and natural fruits, and arouse people’s curiosity to try it.
In addition to developing the new labels for mead and cider drinks, we created names, personalities and graphic styles for each of the products, supporting communication in a strong concept and a consistent brand strategy.
For this, we use the Mesa® methodology. In five days, the team plunged into the challenge and went through the stages of: downloading information, research and brainstorming, creative process, prototyping and product presentation.
After deep conversations, we come to the main concept: every human being has an inherent curiosity. A desire to know more about subjects that even transcend reason: imaginary places, sensations, characters, time, the rhythm of the world.
We then found the conceptual path: the Örun brand is the spirit of curiosity, which traveled through the intricacies of Brazilian nature and mixed the most improbable flavors and sensations.
Based on the macro concept of the brand, we define that products are the embodiment of a creative process driven by curiosity.
Each family of products is a path through which curiosity leads the human being. The breadth of the theme allows countless lines to be created in the future and always follow the same concept, as curiosity is infinite. Each product is a universe of sensations, tastes, images and possible stories.
Products that value places, real or imagined, where curiosity can take us.
Mead infused with chips, seeds and bark of Amburana tree.
Mead with mango and hops Galaxy and Citra.
Products that exalt the rational and the desire to explain the beauty of the world through science, phenomena and facts.
Honey based mead Angico do Sul.
Products that exalt characters and stories of the most diverse genres. It is the encounter of the real with fiction.
Mead with blackberry, blueberry and raspberry.
Curiosity makes contact with sensations, memories and emotions. Products that take the senses to mix, creating a synesthetic universe of colors, textures, smells and flavors.
Cider with cashew.
Cider with açaí.
+55 41 3039 3344 - labis@labisdesign.com