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Urro » Labis Design

Urro


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Thanks to the Brand Language Design, the Labis Design has developed the naming and new identity of the older brand of clothing and sports materials ”DPrimma ”.

The Project


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The previous name of clothing and sportswear “DPrimma”, which makes an analogy to football, changed with the purpose to give to the brand a wider range in the field of sports.


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The study of the naming was based on the idea to joining two strong concepts: the energy of the sports world and the love of the fans, with the desire to be a strong brand, and make pride the customers when used it because it´s a synonymous to quality and status.


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URRO represents exactly what the shouts of the fans and the emotion of the player. It is emotional and functional, and easily remembering for its simple spelling.


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The visual element that was used as the basis for the construction of the logo was the throat: that’s where the howling comes from! From the throat to the vibration of the sound produced by it, we arrive at the stylization of the base element and the current logo.


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The visual identity has been developed for all the institutional and promotional materials, for the website and the product labels.

+55 41 3039 3344 - labis@labisdesign.com