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Avon Cosmetics is an American cosmetics company. His story began in 1886 when David McConnell started the California Perfume Company in Manhattan, New York. The name Avon, by which it would become known worldwide, only appeared in 1939, inspired in the hometown of the writer William Shakespeare, Stratford-upon-Avon. He arrived in Brazil in 1952.
Labis Design was responsible, thanks to Brand Language Design, for the redesign of the Surreal brand – which was already on the market with the Surreal Garden perfume – for the launch of the new Surreal Ocean perfume.
Creation of the visual identity of Surreal Ocean, a project carried out by Labis Design in collaboration with ArteficeGroup, started from references of the sea deep.
Textures, exotic colors, immersion and movement gave life to the concept “Immerse yourself in the colorful ocean “.
The positive result of the Surreal Ocean motivated the redesign of the visual identity of the Surreal Garden fragrance, realigning its graphic language to the new revitalized visual identity of the brand.
For the creation of the new identity of the Surreal Garden, the inspiration started from the wonders of a garden, where nature and imagination merge into reality: breeze and soft sounds, refined colors, the natural beauty.
+55 41 3039 3344 - labis@labisdesign.com