Uppersoul

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Uppersoul is a company that seeks to stimulate personal development through experiences and experiences, its aim is to make people seek their best and live intensely, conquering their dreams through experiences related to the connection, integration and transformation of the being, seeking the balance between mind, body and spirit.

Labis Design has developed through Brand Language Design the new visual identity of the brand Uppersoul.

Project goal

To awaken the interest for people to seek their best, to live intensely in a focused, balanced, centered and happy way, to awaken the inner power to discover and conquer their dreams through experiences related to connection, integration and transformation of being, seeking balance between mind, body and spirit. The beginning of all this experience must happen through the visual identity.

Brand Values

Brand values must be implicit in the new Uppersoul ID. They are: health, friendship, experience, nature people, enjoying life, happiness, freedom, prosperity, balance, focus, transformation, awareness, open mind and determination.

Target Audience

The target audience of Uppersoul consists of young people, adults and the elderly open mind, who are constantly in search of evolution, both physical, psychological and emotional. In addition, they are aware of themselves and the world.

Glyph

Glyph (as it is called in Portuguese) is a figure that represents some particular characteristic. Triangles represent symbols of action: Create, connect, explore, express, read, understand, protect, etc.

Glyph Uppersoul

We have developed a glyph to represent all of Uppersoul’s actions. Starting from the junction of the letters U and S, this symbol, besides being a mark, is a glyph to release, to evolve, to transform, to conscientize, to focus, and to balance.

Site Responsivo

The site was designed for the user to have the same experience across all platforms and devices, featuring modular components and an intuitive interface.