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Lindt & Sprüngli AG, or more commonly known as Lindt, is a Swiss company specializing in the manufacture and sale of chocolates. It was founded in 1845 by David Sprüngli-Schwarz and his son Rodolphe Lindt. Its head office is located in Kilchberg in Zurich and has 8 factories. It is listed on the Swiss Stock Exchange and according to Forbes magazine, is one of the most innovative companies in the world.
Labis Design in partnership with ArteficeGroup developed from Brand Language Design, 4 new packaging for the Lindt brand chocolates.
The quality of Lindt chocolates is nothing new to anyone. But what guided this project was the differential of the Connaisseurs line. The box comes with an incredible assortment of chocolate. In addition, it has the best ingredients with the best quality possible and is created with perfection and lots of passion.
Studying this line of chocolates, we conclude that in general the Connaisseurs’ consuming public is essentially female. They are older women, with a high purchasing power, happy, safe, proud of themselves, satisfied and well with life. Usually these chocolates are given as gift on special dates.
Usually Lindt Connaisseurs is given as a gift to people with less appeal. For example, your boss. It is had with a gift that impresses, besides being pretentious, precisely because its box is great to make impact.
Lindt has created 4 seasonal packaging of the Connaisseurs line, each for one time of year. That is, there is always a special date for you to give someone with chocolates. The role of Labis Design and ArteficeGroup was to create a packaging that would go back to the time of year when it would be sold.
A refined line, with shades of gold and white .The White & Gold box was designed to give important people a gift during European Spring Day. With a fluid pattern and not very linear, this box refers to the chic and tasteful, as do the Lindt chocolates.
The Rose Gold box has the main target, the passionate boyfriends and the mothers. Made to be marketed in the most amiable seasonal of the year, the pattern is more linear, brings the sophistication of the dates. It’s a sophisticated box for the most important people in consumer life.
As the name says, this box is pure gold. Designed to be marketed in the fall, Pure Gold expresses in its look the colors of the season’s dry leaves. In addition to being the most striking box in the collection, its pattern is linear and classic, as well as gold, which conquers simply for being what it is.
The mother of pearls box holds within it its treasure: chocolates Lindt Connasseiurs. The most delicate box of the whole line carries a fluid pattern, without much concern for the order. Despite this, its golden, silver and white colors unite with a single purpose: to make this box a classic and delicate gift for those who have the pleasure to receive it.
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