SANZ

Entrepreneurial thinking with maximum legal know-how

This is how we position the new brand of SANZ Advogados. The project involved redesigning the logo and visual identity, defining the tone of voice and creating the company’s manifesto and website.

A brand that knows the reality of entrepreneurs and dialogues with this audience on a daily basis could not have the conservative and even oppressive tone of traditional offices.

Both in aesthetics and language, we seek an innovative and contemporary tone, while valuing the experience and knowledge of lawyers.

Architecture as inspiration

The physical space of the office has a modern and sophisticated architectural design. Right at the entrance, the four marble columns served as a visual reference for the creation of the logo and the definition of four pillars of the brand: Knowledge, People, Innovation and Sophistication.

Brand language

We developed a verbal identity guide with guidelines for language and style of writing, which brought more consistency to brand communication.

To reinforce the personality and the four pillars, we defined the tone of voice of SANZ Advogados as: experienced, without being a traditionalist; optimistic, without being a dreamer; and modern, without being too informal.

Logo and Visual Identity

See a situation from different angles, being able to visualize the whole in a transparent, safe and professional way. This is the concept translated into the new symbol of the brand, which also highlights its four main values.

In the visual identity, harmonious and professional colors bring strength, elegance, transparency and, at the same time, lightness to the brand.

The pattern replicates the symbol with a slight misalignment, giving movement to the design.