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PDC Comercial LTDA (Pense Dentro da Caixa) was founded in 2013 to sell online DIY (Do It Yourself) furniture. These furniture are shipped disassembled to the client’s home and, besides being beautiful, functional and of good quality, they have an agile delivery, because they work with 100% of prompt delivery.
Labis Design has developed a new visual identity for Pense Dentro da Caixa based on Brand Language Design. The realization of this project helped the brand in its growth plan in the domestic market of DIY furniture sold through the internet.
As the old brand was infantilized and did not convey the concept, product quality and positioning of the company, Labis Design had the objective of creating a brand that could express a greater number of pre-existing values in the company and its products.
The brand should be compatible with the quality of products and with the expectation of the target audience. Pense Dentro da Caixa needed to follow its growth plans in the market to become one of the three largest sellers of internet furniture in Brazil.
Pense Dentro da Caixa has the following values: timeless, retro, quality, reliable, beauty and DIY; These should be conveyed to the public with the creation of the new visual identity brand.
The PDC brand has a very diverse audience, which embraces people of different ages and social classes precisely because it is an online store and sell DIY (Do It Yourself) products. However, the majority of the audience that consumes the brand on your site are middle-class women in the age range of 20-45.
Labis Design elaborated the concept for the new visual identity of Pense Dentro da Caixa with the company’s furniture as its main reference. The goal of the concept was to create a visual unity between brand and product, mixing modern typography and classic illustration, transmitting all the values used in the products in visual format.
For this project we use as reference illustrations of books and catalogs with several species of birds. In these catalogs we find João-de-Barro, a bird that became very popular thanks to the habit of building their nests.
They are monogamous and couples remain united throughout their lives. It is part of the folklore of various regions, being a character of legends and inspiration for music, literature and art. For this project it was used as the main visual element for the brand.
Labis Design worked to make the combination of classic and contemporary typefaces convey the concept of the brand and its products.
+55 41 3039 3344 - labis@labisdesign.com