Pátio Batel – Dia dos Namorados

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Pàtio Batel mall, located in Curitiba, combines entertainment, culture and shopping only in one place.

Labis Design was responsible to create the concept of Valentine’s day for the Pátio Batel mall. Brand Language Design provided the basis for creating the concept and installation of the promotion.

The Project

For Valentine’s Day, the Pàtio Batel came in a French mood. The action “Paris Je t’aime” has realized in the atrium of the shopping center a replica in real size of one of the most famous places in the capital of love: Montmartre.

A majestic scenography, full of details and interactive, gave to the visitors a true experience in the bohemian neighborhood, which has been and continues to be a source of inspiration for artists, poets and passers-by with its charming cafes, art galleries, book shops and patisseries.

The reproduction of the Place du Tertre, located in the main atrium of the shopping center, is characterized by the ancient buildings of the city of love and its typical shops.

The project also included other areas of the mall. Picture points were created for interactive recording against the background of famous places such as the Eiffel Tower, Notre Dame Cathedral and the Louvre Museum.

To complete the experience, couples could have their own caricatures made free by the artists, just like in Paris.

The promotional action also involved the draw for a five-day trip with a companion to Paris. In addition to the scenography, Labis Design realized all the communication of the event, which involved: visual identity, customization of the exchange position, postcards and other promotional support material.