You Fitness is a company that seeks to provide its students with a great sense of satisfaction, disposition, good health and wellbeing through the practice of physical activity within their academies, in a pleasant environment, with the full support of a competent and constant team improvement.

Labis Design has developed a visual identity and website design for You Fitness. With the objective of building a strong, coherent and highly recognizable identity for its segment, in addition to increasing the added value and perception of quality of its services to customers, suppliers and partners.

We worked so that there was a connection between physical and digital environment, focusing on selling online so that it was connected to the physical environment of the academies. The agender’s appeal was that of neutrality, thought precisely not to focus on masculine and feminine concepts, but in an environment where the genre was not specific and dominated the dynamism, energy, irrigated with a lot of electronic music.

The You Fitness brand seeks to convey dynamism, strength, clarity and connects to electronic music. Thus, vibration waves that alter its shape, rectangles of different thicknesses and gradients are used to transmit these sensations.

Labis Design thought the You Fitness brand website to translate the values ​​of physical space (mainly neutrality and transparency). The site is straightforward, shows the user in a simple and easy way the plans of the academy, in addition to having an enrollment session. Your photos have neutral tones to contrast with the color gradients, which give the page dynamism needed.