Urro

Thanks to the Brand Language Design, the Labis Design has developed the naming and new identity of the older brand of clothing and sports materials ”DPrimma ”.

The Project

The previous name of clothing and sportswear “DPrimma”, which makes an analogy to football, changed with the purpose to give to the brand a wider range in the field of sports.

The study of the naming was based on the idea to joining two strong concepts: the energy of the sports world and the love of the fans, with the desire to be a strong brand, and make pride the customers when used it because it´s a synonymous to quality and status.

URRO represents exactly what the shouts of the fans and the emotion of the player. It is emotional and functional, and easily remembering for its simple spelling.

The visual element that was used as the basis for the construction of the logo was the throat: that’s where the howling comes from! From the throat to the vibration of the sound produced by it, we arrive at the stylization of the base element and the current logo.

The visual identity has been developed for all the institutional and promotional materials, for the website and the product labels.