Old Black Records

A recording studio made in the garage of a famous house known for the constant presence of music and musical meetings that take place until small hours. Old Black was born to celebrate music and open its space to bands looking for a recording studio with history, high-tech equipment and excellent infrastructure. Old Black Records is pure musical atmosphere and, through its name, honors the old blacks of world music that are the true vein of Rock’n Roll.

Labis Design created the new identity of Old Black Records based on Brand Language Design, which gave us the necessary and appropriate foundation for the development of this project.

The Project

The goal was to convey the experience of the studio and its “soul” vein in a modern and technological way. “Old Black” “The Old Black” is the predominant element of visual identity. It is a presence that translates very well the spirit of the legends of blues, jazz and rock like B. B. King, Jimi Hendrix, Little Richard, Ray Charles and many other black musicians who have made history.

The wrinkles on the face of the “Old Black” convey the great experience of the studio, its seriousness and responsibility in the execution of works that really have the virtuous soul of rock. The texture of the acoustic insulating foam used as a background element and in the identity is reminiscent of the study universe.

Site Responsivo

The website has been developed to offer to the users the same experience on all platforms and devices, thanks to modular components and an intuitive interface.