IBBT

Intelligence and simplicity in the food sector.

IBBT arrived on the market challenging the grandiose and distant model of the great food players. The brand, which operates with outsourcing the production of cookies, has a posture similar to that of startups, young and agile, valuing quality, efficiency and profitability in its solutions.

Labis delivered the complete branding project, with naming, tagline, visual and verbal identities, in addition to an immersion workshop with the client to define the brand positioning, mission, vision and values.

Brand positioning

To find a place of value in the minds of consumers, we have defined four values that differentiate the brand from other players: innovation, efficiency, clarity and proximity.

Each of them reflects the main strengths of IBBT – from team management and continuous product development, to the agility in responding to the market, the open and transparent dialogue with stakeholders and the conduct that values human relations.

Visual Identity

For the creation of the logo, we used as a base the triangles and the mountain already existing in the old brand, but with a more modern, geometric and dynamic proposal.