Baldo

Baldo S / A is a company specialized in the production of yerba mate and soy products, with almost 100 years of dedication and respect for cultivation.

Its essence is to manufacture high-quality products that provide well-being for people and contribute to the sustainability of the planet. To do this, they use clean production technologies and work together with rural producers, delivering purer and healthier foods. There are more than 500 direct employees in 4 manufacturing plants in Brazil, with consumption throughout Brazil and export to Latin America, Europe and the United States.

In the southern region of the country, the most common mode of consumption of yerba mate is in the infusion of the plant with hot water , The famous chimarrão. In the Central-West region, where it is very hot, the habit of the population is to consume the mate in tereré, a mixture of cold water, yerba mate, ice and, most commonly, lemon.

Besides Brazil, the countries with the highest consumption of yerba mate are in South America: Argentina, Uruguay and Paraguay. However, the export of mate reaches Europe, the United States and even Asia.

Labis Design developed Baldo’s new visual identity based on Brand Language Design, which helped us in this creation process and provided the company with the possibility of modernizing and propagating its brand in the national territory.

Concept

Baldo Giovane is an Italian expression that is inspired by Michelangelo’s David sculpture. Like David, the expression “Baldo Giovane” has as some of its meanings courageous, audacious, strong, courageous, heroic, exactly the characteristics that Baldo S / A believes that its new consumers have, So this was the concept that Labis Design believed to be ideal for the brand, in addition to the expression carry with it the name of the company, which has as a descendant the Italian immigrants who came to Brazil in search of a new life.

In addition to modernizing its brand and becoming better known in this market, Baldo S / A also aims to rescue the tradition of consumption of yerba mate, either way, but mainly in beverages. To consume yerba mate and make it routine is to bring a little of our history into the daily life of modern life, in addition to instilling the cultivation of ties with family and friends.

Brand and Tagline

Labis Design redesigned and modified the way ” Baldo ” was written. The main adjustments were made in the letters D and O, in addition to the links between the letters to make reading and understanding the brand name easier. The company’s founding date was added to the brand. The year 1920 has become tagline and may be accompanied by the word ” mate ”, giving flexibility to adapt the brand in the materials used by the brand.

Identity

The stamps were created for just like the tagline, giving more information about the brand concept. They are also flexible, with different formats and can be used to complement the identity and attest to the quality of the product.

For the older public of Baldo S / A not to be so surprised by the modernization of the brand, Labis Design chose to keep the red and blue colors of the old visual identity, in addition, we added the gold, because this color gives the impression of something more Refined, quality and tradition. These colors in conjunction with white and Kraft paper convey greater naturalness, reaching the goal of the brand.

Labis Design created a realistic illustration of the moult, flowers and leaves of the yerba mate. The intention of being realistic is to make the public know how really is a seedling mate, since most of the consumers of mate do not know exactly what form of that plant that gives the mate, Tereré and many other things. This illustration is used in social networks, printed materials, presentations and other institutional and commercial materials of Baldo S / A.