Ferrero Rocher – Christmas 2014

For Christmas 2014, Labis Design created the special Christmas packaging for Ferrero Rocher. The goal of the project was to fortity the premiumness of the brand through the innovation of the portfolio and reinforce the concept that Ferrero  Rocher is a excellent chocolate, so special that it is a real pleasure to receive it to commemorate this date. The graphic line has maintained the values and characteristics of the brand, adding brilliance and preciousness at the protection that wrapping the package.

The graphic proposal is based in the brightness and glare of the lights of the decorative balls on the Christmas tree, arousing the atmosphere and the spirit of the Christmas time.

O color code, que identifica o produto, se multiplica em diferentes níveis do projeto gráfico por meio da cor dourada, do verniz e do hot stamping em volta das estrelas que emolduram os bombons.

Il codice colore che identifica il prodotto, si moltiplica in diversi livelli del progetto grafico attraverso il colore dorato, la vernice e la tecnica dell´hot stamping attorno alle stelle che incorniciano le praline.

The color code of the product, is multiplied on different levels of graphic design through the golden color, the varnish and the hot stamping technique around the stars that frame the pralines.