Avon – Surreal Perfume Line

To launch the new product Surreal Ocean, the project began with the redesign of the Surreal brand, already on the market with the perfume Surreal Garden. The creation of the visual identity of Surreal Ocean, a project carried out by Labis Design in collaboration with ArteficeGroup, started from seabed references – Texture, Exotic Colors, Immersion and Movement – which gave life to the concept “Immerse yourself in the colorful ocean”. The result of the work has motivated the redesign of visual identity of Surreal Garden, realigning its identity with the revitalized new brand.

Para a criação da nova identidade Surreal Garden a inspiração partiu das maravilhas de um jardim onde a natureza e a imaginação se fundem, tornando-se realidade – a brisa e os sons suaves, as cores requintadas, a beleza natural.

Per la creazione della nuova identità di Surreal Garden, l´ispirazione è partita dalle meraviglie di un giardino in cui la natura e la fantasia si fondono diventando realtà attraverso la brezza e ai suoni rilassanti, ai colori delicati e alla bellezza naturale.

Inspiration came from the wonders of a garden to create the new identity Surreal Garden, where nature and imagination merge, becoming reality - a breeze and soothing sounds, exquisite colors, natural beauty.