AdrianHats – Visual Identity

Visual identity for the Italian brand of hats, it developed a concept that part of the asymmetry generated by the opposition of two different styles incorporated into it: casual and chic. The asymmetry here is seen as a combination, harmony and unity of values, rather than diversity, difference. It is reflected in hats models, classic reinterpretations built asymmetrically. All this is reflected in the visual identity and mainly the new logo, which was architected with oblique lines and cut out letters.

A padronagem criada também foge da regularidade, trazendo novamente o conceito da marca para a identidade visual.

Anche la brand identity creata fugge della regolarità, portando con se nuovamente il concetto della marca.

The pattern also created flees regularity, again bringing the brand concept to the visual identity.